Product designer feedback

As a group we are extremely pleased with the outcome of the CAD design by the product designer, pictured below. It is exactly what we had pictured the packaging looking like and are glad that it works with our brand. 

We now need to create a logo for 'Bluff' that can be used on the wooden box that will encase the black bottle and our advertising material.

Packaging brief for product designer

Bluff. – The Brand Bluff. 

embodies urban British street culture, standing to represent and speak the language of our niche male market. At Bluff.’s core are the talented young creatives, the artists, the musicians and the skaters that we proudly represent. We revolve ourselves around urban arts and graphics, electronic music, and the hosting of Bluff. events that epitomise all of this. 

The Product 

Born from the male fragrance industry’s restrained level of marketing (overly tanned, photo-shopped, muscle men posing on exotic beaches) Bluff.’s debut product is a male fragrance that aims to break the stereotype by providing a product that is far more real and street, something that our consumer can relate to. Bluff.’s fragrance promotes honesty through both packaging and marketing. 

The bottle 

1. Material – matt black ceramic 
The bottle itself will be made of a matt black ceramic material, appearing modern and simple, and avoiding the glossy, commercialised and ‘in your face’ type of design. Whilst this material has quite an urban look, it is also discreet enough to promote our idea of honesty, and differentiates it from the mainstream use of glass for fragrance bottles. 

2. Diffuser – black ceramic-like material 

3. Cap – wooden (same wood as box) Pushes down into bottle 

4. Logo placement – base of bottle The logo will be printed on the base of the bottle, and the visible parts of the bottle left blank. 

5. Size/shape - 50ml 

The packaging 

1. Material - unfinished wood 

2. Opening - sliding lid 

3. Logo placement – front of box

Seminar: Rebranding

Rebranding Jameson's whiskey

TASK

Your agency has been selected to pitch for a new communication campaign.

You should present an integrated approach with a 'multi-channel' approach.

There should be consideration for all parts of the brand journey (awareness, engagement, conversions).

Think about - launch event, press adverts, websites, social media. What's the big idea?

IDEA

> Change bottle design: street graffiti - would attract younger audience, people may initially purchase for bottle design then like taste and repeat purchase.

> Rooftop/graffiti event: Would reinvent the brand as a cooler, younger & more appealing brand.

Brainstorm of my group's ideas for the rebrand pictured above (live graffiti art, product placement, cocktails experimenting with mixers - create relation with art & music)

Interview with model

After the photoshoot we interviewed the model to grasp a full understanding of his life and interests 

What course do you study?
International Business
What do you do other than your course? (societies, clubs etc)
President of snow sports society
Future plans - after uni (job, internship, travelling etc)
1 year working and snowboarding in Canada
Favourite restaurant
Chipolte
Favourite drink
Chocolate milk
Favourite night out in Nottingham
Detonate
Internet sites regularly visited
Shock mansion, stampd LA, forever ashbury
Favourite brands
Nike SB, Misbhv
Where most clothes are purchased
Online - America, Europe
Favourite magazine
Don't buy magazines
If got given £1,000 would buy
A new snowboard

Fragrance worn
Chanel Blue - would be willing to experiment: try a new one
What do you like about it
The smell and packaging (smell is what made purchase)
How much would you spend on fragrance
£30-40 for 50ml, this was bought as gift
Where would you buy fragrance
Would consider buying from a clothing store/Boots/department store

Photoshoot

On the 30th April we did our photoshoot in Nottingham for our fragrance brand.

Model:
We decided to use my friend Chloe's friend Ollie. We thought he'd be perfect for our brand as both his look and lifestyle represent our brand's essence and values.

Locations:
Burns Avenue
White wall (shape in wall)
Blue gate
Park hotel
Inside photos? Possibly in model's house?

Images from shoot:

We were really pleased with how the images turned out and are looking forward to seeing how they will be translated into ads once we have edited them using Photoshop.

Brand Essence Model

Today, we progressed with our fragrance project by drawing up an initial brand essence model. 

Design Equation:

Simple, honest looking
Courier font (typewriter looking)

Values:

Careless (casual, simple) lifestyle
Honesty
Simple
Dedication to customer satisfaction - theory of repeat customers

Personality:

Cultured, informed, creative, urban
Informed and opinionated but not pushy

Brand Truth:

A brand that speaks to an intelligent, modern consumer.

Embodies British street culture, standing to represent and speak the language of our niche male market.

At Bluff's core are the talented young creatives, the artists, the musicians and the skaters that we proudly represent.

We revolve ourselves around urban arts and graphics, electronic music, and the hosting of Bluff. events that epitomise all of this.

Attributes/benefits:

Intelligent, cultured, empowered by the brand, unique

Brand Promise:

A unique and intelligent brand that promises to remain culturally aware and deliver an accessible fragrance for urban people.

Creating our fragrance

On the 17th April following a lecture and seminar with Karen Gilbert we created our fragrance in our groups. We had to test different smells and mix together a combination of heart notes, accessories, heart notes and harmonisers. 

It was difficult at first to select the right combination as we wanted our fragrance to smell masculine yet fresh, and this proved hard as Karen initially said it smelt too feminine. We then replaced one of the floral smells for a woody smell.

Our final fragrance combination:

Heart

Muguet (green floral) - 40 drops

Naturelle Homme (fresh mens) - 40 drops

Woody (dry wood cedar) - 40 drops

Accessory

Green (green grassy) - 20 drops

Tobacco (aromatic) - 20 drops

Fixative

Mossy (green earthy)

Harmoniser

Bergamot (citrus)