Brand Essence Model

Today, we progressed with our fragrance project by drawing up an initial brand essence model. 

Design Equation:

Simple, honest looking
Courier font (typewriter looking)

Values:

Careless (casual, simple) lifestyle
Honesty
Simple
Dedication to customer satisfaction - theory of repeat customers

Personality:

Cultured, informed, creative, urban
Informed and opinionated but not pushy

Brand Truth:

A brand that speaks to an intelligent, modern consumer.

Embodies British street culture, standing to represent and speak the language of our niche male market.

At Bluff's core are the talented young creatives, the artists, the musicians and the skaters that we proudly represent.

We revolve ourselves around urban arts and graphics, electronic music, and the hosting of Bluff. events that epitomise all of this.

Attributes/benefits:

Intelligent, cultured, empowered by the brand, unique

Brand Promise:

A unique and intelligent brand that promises to remain culturally aware and deliver an accessible fragrance for urban people.

Creating our fragrance

On the 17th April following a lecture and seminar with Karen Gilbert we created our fragrance in our groups. We had to test different smells and mix together a combination of heart notes, accessories, heart notes and harmonisers. 

It was difficult at first to select the right combination as we wanted our fragrance to smell masculine yet fresh, and this proved hard as Karen initially said it smelt too feminine. We then replaced one of the floral smells for a woody smell.

Our final fragrance combination:

Heart

Muguet (green floral) - 40 drops

Naturelle Homme (fresh mens) - 40 drops

Woody (dry wood cedar) - 40 drops

Accessory

Green (green grassy) - 20 drops

Tobacco (aromatic) - 20 drops

Fixative

Mossy (green earthy)

Harmoniser

Bergamot (citrus)