FRAGRANCE PROJECT
The world fragrance and perfume industry is expected to exceed $36 billion in 2017, according to research from Global Industry Analysts. Market growth is fuelled by demand from emerging markets and consumer lifestyle trends granting an increasingly central place to grooming. Your challenge is to find an opportunity for a new fragrance brand in this saturated market.
In teams of 3 to 5 (max) people you will create a new fragrance brand.
You will research the market and identify opportunities for a new fragrance brand and participate in the various stages that go towards the creation of a brand– from initial research through to launch and on to an annual marketing plan.
This project is designed to help you develop your understanding of brands and how they are researched, conceived, developed and promoted.
Primary research, concept development and execution will be fundamental to the success of this project.
The project is divided into three parts:
1/ Research & Concept Development (team)
2/ Brand Development (team)
3/ Brand Launch & Promotion (individual)
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