It has taken us a while to completely decide who we want our perfume to target.
We have always looked at targeting males as we feel there is a gap in the market here and as females it would be interesting to find out more about the male fragrance industry, something which none of us know much about.
We have made lots of boards on Pinterest defining our consumer and looking at other elements of the brief such as the packaging, adverts and locations.
The boards can be found here http://www.pinterest.com/fcpp/
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